Free Ebook , by Jan Roos
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, by Jan Roos
Free Ebook , by Jan Roos
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Product details
File Size: 2980 KB
Print Length: 181 pages
Page Numbers Source ISBN: 1543110088
Publication Date: February 21, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B06X9B76QX
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Amazon Best Sellers Rank:
#171,068 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This is an excellent PPC handbok for lawyers. Before purchasing it's important to keep in mind that this marketing channel is primarily geared toward B2C attorneys (ie. immigration, personal injury, etc.). I particularly appreciated how far the author goes into deep marketing concepts to explain WHY PPC works, and how to think of it in the right context, which was refreshing since so many marketing books simply cobble together templated strategies.This one doesn't hold back - the author gives you everything you need to set up and run your own campaigns. My only criticism is that the book sometimes underemphasizes the investment that PPC requires, but that's not a big deal because it demonstrates the promise of the strategy, and shows attorneys how to do it right.
This book explains the Legal Marketing Fastlane is great detail. The first part of the book outlines marketing fundamentals and how they apply specifically to your law firm - although these could be applied to almost any small business. The second part goes through a detailed, step-by-step process for setting up a PPC Lead Generation funnel that can generate new clients around the clock. Finally, there are some advanced strategies related to topics like turning leads into clients. It's really a full-circle approach.
Just started reading the book and I’m about halfway through. There’s a lot of very helpful info but the content is poorly written, which makes difficult to follow at times. The author references a link to the book’s website for additional resources and to view tutorial videos in order follow along setting up your AdWords profile - the problem is, the website does not exist. At times, there’s also intermediary steps that are missing - perhaps the book was printed prior to the current AdWords version. Again, this makes difficult to follow at times. Overall, if you have the time and the patience, this is a good book that will teach you the inner workings of running your own AdWords marketing campaign.
I am looking to start a document prep/paralegal company. Quite a few of the areas I will be operating in will call for competing in legal arenas. I was mulling over what approach to the market to employ. I'd planned all along to use paid advertising but didn't know where. Then I came across this book while looking up possible avenues on amazon. The reviews were convincing and the forward was so plainly conversationally accessible that I bought it compulsively. After reading it I knew I had found what I was looking for and will be moving forward with a great deal of confidence.
If you're sick of internet marketing that gets you useless likes and vanity metrics, this book is for you. It goes beyond just 'getting your name out there'. It focusses on things that put money in your pocket quickly, and has tons of examples and wins to show you it can work.
Jan lays out a process consisting of three parts: traffic, conversion, and analytics. Using these three in combination can eliminate most of the problems that happen when people lose out on online advertising. Each part is laid out with both concepts and ways of execution that can show you how to implement this yourself and start to reap the rewards that have been relegated to big, successful firms until now.
This is NOT another general marketing book. Throughout the pages the author introduces a system known as PPC Lead Generation. True to the title, this really is something that you can set up and have leads coming in the door in 72 hours or less. It's exciting to see tools like this going into the hands of firms across the country.
The Legal Marketing Fastlane is for the legal professional to learn insider tips on one of the most confusing parts of running a law practice. While there is a lot of skepticism for the practice of marketing for the law firm (and rightfully so), this book cuts through a lot of the fluff seen in the industry and gives a straight-up approach with a system for delivering real business to your practice.
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